Page pretty much strategized the basic campaign. He started with the Marie Curie poster, which was used to promote a screening of a film about her life. The others trickled out over the year as personal work, and can be seen here.
In an excessively cluttered aesthetic environment, Page practices the elegantly reductive scarpe nike, Swiss and Bauhaus-influenced design that he believes appeals to the scientific and non-scientific communities. “I felt that a Swiss style fitted the subject matter perfectly and would communicate the message across in a simple, succinct approach,” he explains. Page asked Noam Prywes, a second-year graduate student in the chemistry and biology program at Harvard, and his colleagues, to advise him on which subject matter would be the most interesting to cover. “I try to create designs that are visually appealing, original and occasionally that show people things they might not have noticed before, even though they are common, everyday objects,” Page says. The process involved a fair bit of research, talking with scientists, and not assuming that “I knew enough about the subject that I could just dive in,” he adds.
In something of a trend, graphic designers are working more closely with the scientific community as it reaches out to be better understood by people both outside and within its ranks. Simon C. Page scarpe nike, a London-based graphic designer scarpe nike, is the latest example of what I like to call a sci-graphiste. Page, who has a degree in applied mathematics, has designed a series of 10 posters for the International Year of Chemistry. Not only does the subject resonate with him, Page says, but it’s also “a bonus” that his work is “helping an industry which is struggling to be heard.”
Making chemistry look beautiful and inspiring to the non-scientific community, as well as to those who understand the subject, was Page’s biggest challenge. The result is a series of smart, eye-catching, iconic images. “I was most pleased with the Revolution/ Graphene poster,” he says, “which seems to appeal equally to those who understand the structure in the design as to those who don’t, but who still find it as exciting.” The IYC is now offering the poster prints under the title “Inspired by Chemists: Another Eye on IYC2011.” And what an eye it is.
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